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Mary Peralta writes in the Google keyword featured in the ad
Lockdown and social distance practices have profoundly affected the world we live in and the way it works now and in the near future. Many services have already moved completely online and others are looking for new and innovative ways to take advantage of the Internet to grow their business. Online competition has become more intense than ever before which means you need to be at your best to advance your marketing campaign. There are many ways to adapt your marketing strategy during your COVID-19, but in order to implement them properly, you need to have a firm idea of the basics of online advertising.
One of these basics is the use of undoubtedly negative keyword lists. Despite the fact that negative keyword lists are often overlooked, they are actually an important part of any Google advertising campaign and important detail that depends on the success of your campaign.
What is a negative keyword list?
Keywords are a type of descriptive metadata that categorizes your ads for the convenience of search and display advertising algorithms. Algorithms use keywords to determine if an ad is relevant to a user’s search or interest and when it is appropriate to display the ad to the user. This is exactly what a keyword list name means – a list of all the keywords applicable to your ad that your ad is user-friendly all
Negative keywords work with a twist at the same time as the keyword. Instead of telling the algorithm where your ad will fit, they identify search queries where your ad will not fit. Thus, negative keywords act as filters to ensure that ads you don’t want will not appear in searches.
Why are negative keywords important?
On the Internet, showing ads to people who are not interested in your products is usually an ineffective way of marketing. There are two possible scenarios that can be seen to happen – and both lead to unintended consequences.
If users are shown your ad and they ignore it, the click-through rate or CTR of the ad will be reduced. A low click-through rate leads to a low-quality score for your ad. Low-quality scores make your ad’s ad position worse and can negatively affect the cost of maintaining it.
Similarly, you don’t want any user to see the irrelevant ad, just click on it and only then realize that the ad is not working for them. You’ve finished paying for clicks, even if the ad doesn’t have a chance to convert into sales.
Proper use of negative keyword lists by not showing your ads where they are not relevant leads to resistance in both situations. A well-thought-out negative keyword list can have an immediate and profound effect on the effectiveness of your ad promotion. This can dramatically increase click-through rates, reduce maintenance costs, and improve conversions.
How to use negative keywords to improve your ad campaigns?
Creating a list of negative keywords may seem like an easy enough task but there are a number of weird complications that you need to be aware of while doing so.
Enter your negative keywords in the list as you would regular keywords, one per line. Keep in mind that even if their name implies otherwise, negative keyword entries may contain multiple words.
Your input negative keywords are used exactly as they are typed into their individual entries. Words with multiple spelling options, synonyms, singular or plural versions, intimate variations, and all common misspellings must be added as separate entries to exclude from the search.
None of your negative keyword list entries exactly match any of the entries in your regular keyword list. Your ad will not run until it is displayed.
“Negative broad match” Default settings for negative keywords. The entries in this list confirm that your ad will not show if all the negative keywords in a field match the user’s search query. The order in which the negative word appears in the query does not matter. This means that if you set “Tea Cup” as a negative keyword, your ad will not show to any user searching for “Tea Cup”, “Red Tea Cup” or “Tea Cup”.
If you put a negative keyword below “phrase match”, your ad will not pop up if there is a negative keyword entry verbatim in any part of the user’s search query.
For example, if your negative keyword is “cup of tea”, your ad will not show to users who